Market Research

Faster. Cheaper.

YourRoom provides Marketers with access to AI powered focus groups to uncover invaluable insights instantly

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Free trial - Instant access and no credit card required

YourRoom should be every Marketer’s first market research step

Chat with virtual focus groups to instantly gain valuable customer insight

Delve deeper into secondary research for the first time ever

Test your hypotheses quickly and fail fast

Tell us your research objectives, and we’ll get the right people in the room

Our AI engine distributes participants across multiple AI models, reducing bias and giving more realistic, varied insights

Browse from an extensive list of popular, hand-curated focus groups

Create your own fully-bespoke focus groups - all from a simple prompt*

*Available on the Small Room tier and above

Immerse yourself in your research with Video Mode*

Switch from chat, to a video call-like interface instantly

Dynamically generated characters and realistic voice make every interaction unique

Keep the discussion moving forward with voice or keyboard input

*Exclusive to the Big Room tier

MULTI-AWARD WINNING TECHNOLOGY

🏆 Best AI Solution 🏆 Best AI Innovation

We are beyond thrilled to announce that YourRoom has won in TWO categories at the 2024 Global Business Tech Awards!

🏆 Best Digital Design

We are delighted to share that we have won the award for Best Digital Design at the 2024 Sparkies Awards!

"As marketers we can begin to think about using synthetic data for market research.

The use of AI to go out into the world of the internet and secondary data, but to build a primary data resource that is equivalent to consumer responses. It's early days, but it does seem possible for AI to instantly produce consumer data which matches that of actual consumers. It's a mind boggling possibility... “

Mark Ritson

Founder at Marketing Week Mini MBA

ENTER YOURROOM

YourRoom uses AI to turn secondary research into actionable insights, enabling quick validation, testing, and risk mitigation for fast, affordable market research.

How YourRoom compares with traditional secondary market research

Label	Traditional methods	YourRoom
Data Sources	Static reports from databases, surveys, and industry literature.	Our AI models are trained on static reports, databases, surveys and industry literature, but also more up to date sources, including social media
Customisability	Predefined reports cannot be tailored.	Highly customisable; users can define specific focus group criteria.
Speed	Slower, data collection and analysis take considerable time.	Instant responses and insights generated in real-time.
Cost	Expensive; reports often range from £1,000 to £5,000.	More affordable, offering dynamic insights at just a few dollars a month.
Interactivity	Passive; with no ability to engage with the data.	Interactive; where you can ask questions and receive immediate feedback.
Data Freshness	Data may be quickly outdated, depending on report age.	Uses continuously updated sources for more current insights.

YourRoom bridges the gap between traditional methods, getting you most of the way to your research objectives for a fraction of the cost

Diagram showing that YourRoom reduces the gap and accelerates your learnings

Market research is essential but often slow and expensive

Unleash Virtual Expertise when you need it most

YourRoom uses advanced AI and multiple Large Language Models (LLMs) to simplify the early stages of market research. Each persona is controlled by different LLMs, ensuring more diversity and less bias.

YourRoom speeds up the process by extracting insights from secondary sources, such as online studies, offering the depth and interactivity of primary research without the high cost and time investment, allowing you to ask specific, tailored questions.

FEATURES

Explore YourRoom, an innovative virtual space for professionals

Scenario and Role-Play

YourRoom helps you to understand or rehearse specific real-life situations. For example when running market research and user experience studies.

Playback and Review

Sessions are recorded and can be played back for further analysis, allowing you to review and extract additional insights from the focus group discussions.

Security and Privacy

Interactions and data are protected with top-tier security protocols, ensuring your information remains secure. Our secure framework includes rigorous safeguards like encryption to enhance the overall security of your data.

PICK A PLAN

Choose a plan that works for you

Free Room

$0 /month

Unlock the door to innovation with some free credits and discover why YourRoom is the go-to choice for productivity and collaboration.

Instant market research

1 custom group

25 credits

Open the door

Small Room

$49 /month

Enjoy greater flexibility at a small price. It's the perfect upgrade for turning your big ideas into reality without breaking the bank!

Up your research game

5 custom groups

250 credits

Settle in

Big Room

$99 /month

Designed for those who need the space to expand and excel. The Big Room is also where your groups can talk to you!

3D avatar immersive chat

25 custom groups

500 credits

Go BIG!

Enterprise

Custom

Tailored to fit your unique needs, this package offers more credits, exclusive features and dedicated service.

Custom workflows

Curated groups

Custom knowledge base

Each message you send to a group is one credit and will typically lead to multiple responses from the groups participants. On average, our users typically use 5-10 credits to get the insights they were looking for from their chosen group.

Absolutely! Additional credits are sold in pay-as-you go bundles, and can be easily purchased when needed from your account page.

Yes, your conversations are private. We use multiple language models specifically chosen for their data security standards. The responses are generated in real-time and are not stored or reused in other interactions. There’s no giant AI ‘brain’ absorbing your data—each conversation stays within the context of your session, ensuring your privacy is maintained.

YourRoom agents are designed to provide a reliable reflection of real-world opinions, drawing from diverse language models which have been trained on real-world data. While not perfectly accurate, they should offer a strong representation of common perspectives, providing valuable insights that closely mirror actual user views.

Don't worry, you can change or cancel your subscription tier at any time via your account page. Payments are collected at the start of the billing period and you will lose access to any premium features immediately if you chose to downgrade your tier.

If you ever want to delete your account entirely, just contact us via support@yourroom.ai and we'll get it sorted.

We leverage a carefully selected range of large language models known for their consistent quality and robust data security. By incorporating a diverse set of models, each focus group participant responds with unique perspectives, drawing from varied data sources. This approach enhances the variety of responses and helps minimise bias, providing a more comprehensive view of user opinions.

Yes, Stripe our payments partner stores all your payment information using the latest industry standard encryption methods.

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