How YourRoom compares with traditional secondary market research
Label | Traditional methods | YourRoom |
---|---|---|
Data Sources | Static reports from databases, surveys, and industry literature. | Our AI models are trained on static reports, databases, surveys and industry literature, but also more up to date sources, including social media |
Customisability | Predefined reports cannot be tailored. | Highly customisable; users can define specific focus group criteria. |
Speed | Slower, data collection and analysis take considerable time. | Instant responses and insights generated in real-time. |
Cost | Expensive; reports often range from £1,000 to £5,000. | More affordable, offering dynamic insights at just a few dollars a month. |
Interactivity | Passive; with no ability to engage with the data. | Interactive; where you can ask questions and receive immediate feedback. |
Data Freshness | Data may be quickly outdated, depending on report age. | Uses continuously updated sources for more current insights. |