Market Research

Faster. Cheaper.

YourRoom lets marketers instantly test new ideas with simulated personas in a focus group setting. Each persona is equipped with a detailed demographic profile and powered by a separate large language model (LLM).

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Free tier - Instant access and no credit card required

YourRoom should be every Marketer’s first market research step

Chat with groups of independent personas that reflect the demographic profiles you choose. Gain valuable insight into what real customers may say before investing in expensive primary research.

By allowing users to question personas informed by secondary research data, new ideas can be tested much more effectively than by simply reading reports on a screen.

YourRoom saves time and money by bridging the gap between primary and secondary marketing research.

Provide YourRoom with the target audience, and it will generate the personas you need

Our personas are assigned detailed demographic profiles, covering home ownership, job role, annual salary, marital status, tech preference and much more.

The personas are powered by four distinct LLMs, each of which work from different datasets. This ensures a diversity of responses and reduces algorithmic bias.

Users can browse from an extensive list of popular, hand-curated focus groups or create their own fully-bespoke focus groups - all from a simple prompt.

*Available on the Small Room tier and above

Instantly speak to persona groups reflecting detailed demographic profiles

- Homeowners with over $100K annual salary and two school age children

- C-level executives in enterprise tech companies who make purchasing decisions

- Environmentally conscious teens with active social media profiles

Fail fast. Quickly identify your strongest ideas. Test and iterate concepts quickly and inexpensively before investing in costly live focus groups.

MULTI-AWARD WINNING TECHNOLOGY

🏆 Best AI Solution 🏆 Best AI Innovation

We are beyond thrilled to announce that YourRoom has won in TWO categories at the 2024 Global Business Tech Awards!

🏆 Best Digital Design

We are delighted to share that we have won the award for Best Digital Design at the 2024 Sparkies Awards!

YourRoom instantly generates multiple reactions to any idea based on demographically informed perspectives.

YourRoom accelerates market research by allowing users to have a dynamic discussion with existing data (instead of just reading it passively on a screen).

YourRoom personas can provide unexpected reactions that inform product development at an early stage when iteration is easier and cheaper.

ENTER YOURROOM

YourRoom uses existing secondary data to generate actionable insights, enabling quick validation, testing, and risk mitigation for fast, more affordable market research.

How YourRoom compares with traditional secondary market research

Label	Traditional methods	YourRoom
Data Sources	Static reports from databases, surveys, and industry literature.	Our AI models are trained on static reports, databases, surveys and industry literature, but also more up to date sources, including social media
Customisability	Predefined reports cannot be tailored.	Highly customisable; users can define specific focus group criteria.
Speed	Slower, data collection and analysis take considerable time.	Instant responses and insights generated in real-time.
Cost	Expensive; reports often range from £1,000 to £5,000.	More affordable, offering dynamic insights at just a few dollars a month.
Interactivity	Passive; with no ability to engage with the data.	Interactive; where you can ask questions and receive immediate feedback.
Data Freshness	Data may be quickly outdated, depending on report age.	Uses continuously updated sources for more current insights.

YourRoom bridges the gap between traditional methods, getting you most of the way to your research objectives for a fraction of the cost

Diagram showing that YourRoom reduces the gap and accelerates your learnings

Market research is essential but often slow and expensive

Unleash Virtual Expertise when you need it most

YourRoom uses advanced AI and multiple Large Language Models (LLMs) to simplify the early stages of market research. Each persona is controlled by different LLMs, ensuring more diversity and less bias.

YourRoom speeds up the process by extracting insights from secondary sources, such as online studies, offering the depth and interactivity of primary research without the high cost and time investment, allowing you to ask specific, tailored questions.

FEATURES

Explore YourRoom, an innovative virtual space for professionals

Scenario and Role-Play

YourRoom helps you to understand or rehearse specific real-life situations. For example when running market research and user experience studies.

Playback and Review

Sessions are recorded and can be played back for further analysis, allowing you to review and extract additional insights from the focus group discussions.

Security and Privacy

Interactions and data are protected with top-tier security protocols, ensuring your information remains secure. Our secure framework includes rigorous safeguards like encryption to enhance the overall security of your data.

PICK A PLAN

Choose a plan that works for you

Free Room

$0 /month

Unlock the door to innovation with some free credits and discover why YourRoom is the go-to choice for productivity and collaboration.

Instant market research

1 custom group

25 credits

Open the door

Small Room

$49 /month

Enjoy greater flexibility at a small price. It's the perfect upgrade for turning your big ideas into reality without breaking the bank!

Up your research game

5 custom groups

250 credits

Settle in

Big Room

$99 /month

Designed for those who need the space to expand and excel. The Big Room is also where your groups can talk to you!

3D avatar immersive chat

25 custom groups

500 credits

Go BIG!

Enterprise

Custom

Tailored to fit your unique needs, this package offers more credits, exclusive features and dedicated service.

Custom workflows

Curated groups

Custom knowledge base

Each message you send to a group is one credit and will typically lead to multiple responses from the groups participants. On average, our users typically use 5-10 credits to get the insights they were looking for from their chosen group.

Absolutely! Additional credits are sold in pay-as-you go bundles, and can be easily purchased when needed from your account page.

Yes, your conversations are private. We use multiple language models specifically chosen for their data security standards. The responses are generated in real-time and are not stored or reused in other interactions. There’s no giant AI ‘brain’ absorbing your data—each conversation stays within the context of your session, ensuring your privacy is maintained.

YourRoom agents are designed to provide a reliable reflection of real-world opinions, drawing from diverse language models which have been trained on real-world data. While not perfectly accurate, they should offer a strong representation of common perspectives, providing valuable insights that closely mirror actual user views.

Don't worry, you can change or cancel your subscription tier at any time via your account page. Payments are collected at the start of the billing period and you will lose access to any premium features immediately if you chose to downgrade your tier.

If you ever want to delete your account entirely, just contact us via support@yourroom.ai and we'll get it sorted.

We leverage a carefully selected range of large language models known for their consistent quality and robust data security. By incorporating a diverse set of models, each focus group participant responds with unique perspectives, drawing from varied data sources. This approach enhances the variety of responses and helps minimise bias, providing a more comprehensive view of user opinions.

Yes, Stripe our payments partner stores all your payment information using the latest industry standard encryption methods.

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